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Kum & Go promotion hits a home run with online app users

September 27, 2023


1 minute read

Recently, Kum & Go’s 384 stores promoted single-serve white or flavored milk with the purchase of any fresh item, including the opportunity to earn 300 points on their Rewards Loyalty App Program. This promotion featured dairy as a quality source of nutrition from morning to night and included the tagline “With Dairy, You’re in Good Company.” Promotion elements included digital app offers, push notifications to app members, in-store signage, social media posts, and an email campaign. 

More than 3,950 loyal customers netted 7,240 redemption points during this two-month Spring & Rewards App bonus points activation. The in-app promotion yielded over 15,000 incremental pounds of milk.