While many of the tried-and-true approaches to reach Millennial and Gen Z consumers are still in play, new, diversified strategies for telling dairy’s sustainable nutrition story have become vital in building trust with these future dairy consumers. Midwest Dairy is doing this through strategic partnerships with museums across our 10-state region, providing a tremendous opportunity to share information about dairy with those seeking out opportunities to learn and an already established trust with the museum.
These museum partnerships have been crucial in sharing dairy’s farm-to-table story and are leading to more than just interactive displays. This April, Midwest Dairy joined Wonderscope Children’s Museum for the museum’s first-ever Cow Week. Guests were treated to daily cow-related activities and giveaways sponsored by dairy farmers, such as seed starter pots, coloring books, and cow hats. Midwest Dairy provided Sophia, a cow that enables children to simulate milking, and sponsored two programs. The Museum earned additional buzz through media outreach, including a live update from the local Fox TV station.
Kansas dairy farmers Kathleen Fincham of Marysville and Stacy Rethman of Seneca also shared their farm story with children and parents during this week. Fincham piqued children’s curiosity with her farm’s story, sustainable farm practices, and sharing what cows eat. Rethman engaged kids during storytime, sharing more about her family’s farm. A peek at Cow Week activities is available on Instagram here.
Later in April, Wonderscope’s Trivia Night also included a category dedicated to dairy trivia and featured video clues and answers delivered by Kansas and Missouri farmers.