Promoting dairy during summer programming at museums

Midwest Dairy continues to explore opportunities through strategic partnerships with museums across our 10-state region, which provides a tremendous opportunity to share information about dairy with museum-goers, many of who arrive with an open mind, an eagerness to learn, and an already established trust with the museum.

Lincoln Children’s Museum (LCM) located in Lincoln, Nebraska, has been a valued partner of Midwest Dairy and understands the importance of entertaining while educating to keep kids invested.

To celebrate June Dairy Month, LCM hosted an ice cream social where kids could create, color, and decorate their own paper ice cream cones while enjoying a delicious ice cream sundae. They were able to learn how dairy is committed to Net Zero by 2050, how water is recycled on average four times on the farm, and that 94 percent of dairy farms are family owned. Additionally, dairy sustainability messaging was shared on 250 Undefinably Dairy sponsored seed fans that went home with attendees so they could repurpose fans to plant their own wildflowers at home.

Four social media posts were shared about this event, garnering 73,200 impressions and reaching 7,000 people, and over 500 guests attended the ice cream social. 

Midwest Dairy also participated in the Science Museum of Minnesota’s (SMM) Ice Cream Social this past June. The event kicked off SMM’s Summer of Space, a program that brings together the history of galactic adventures and the technology needed to envision the future of planetary exploration. Midwest Dairy was listed as an event sponsor on signage, social media, and SMM’s website. 

The event drew over 800 attendees, most of whom were young children and their parents. Midwest Dairy’s presence included educational games like Plinko and an upcycling puzzle station, as well as fun giveaways. Jonny Pops also gave away ice cream popsicles at the event, a dairy experience coinciding with dairy education.