From lactose-free retail promotions to farm tours with environmental journalists, research investments to protein winning in stores, the April 2026 edition of Promotion in Action brings together timely updates that showcase how dairy farmers’ checkoff investments are being used to drive demand and build trust with consumers, and strengthen dairy’s competitive edge – while keeping farmer priorities front and center.
Inside this edition, you’ll find:
- A message from CEO Corey Scott, highlighting National Dairy Month preparations and how local storytelling and promotions are connecting consumers to dairy farm families.
- Funding and grant opportunities, including important deadlines and eligible uses for Undeniably Dairy grants and additional support available through Midwest Dairy’s partnership with Lasso.
- Retail and consumer marketing insights, such as how protein trends are being transformed into dairy wins across grocery stores and what recent lactose‑free campaigns reveal about changing consumer needs.
- Research and innovation updates from the Midwest Dairy Foods Research Center, showcasing investments that support dairy technology, ingredients, and long‑term competitiveness.
- Trust‑building initiatives, including STEM education partnerships and farm tours that are helping improve understanding of modern dairy farming and sustainability.