Get a quick look at the latest Dairy Promotion in Action update and see how Midwest Dairy is bringing your checkoff investment to life across the region.
In this June 2026 edition, Midwest Dairy celebrates a strong National Dairy Month filled with meaningful consumer connections and high-impact campaigns. From retail partnerships featuring Minnesota farm families to radio outreach reaching millions of listeners, dairy’s story is being shared in powerful and engaging ways. Community-focused initiatives—like breakfasts, open houses, and Undeniably Dairy grant activations—helped deepen trust and visibility at the local level.
The momentum continues into summer as planning ramps up for eight state fairs across the region. With interactive exhibits, fan-favorite butter sculptures, and new consumer engagement opportunities, Midwest Dairy is creating memorable experiences that highlight dairy’s taste, nutrition, and sustainability.
This issue also highlights how Midwest Dairy is investing in the future. More than 30 students received scholarships recognizing their leadership and commitment to agriculture, while young advocates built skills through hands-on training programs in communication and promotion.
You’ll also read how innovative partnerships are expanding dairy’s reach—from engaging college sports fans through NDSU Athletics to celebrating Special Olympics athletes and promoting wellness at the Minnesota State Fair Milk Run. These collaborations are helping connect dairy with new audiences in meaningful ways.
Finally, Midwest Dairy continues its commitment to health and community through programs like Reach Out and Read, while also supporting farmers with grant-writing resources and tools to turn ideas into action.
Explore the full email to see the impact, stories, and results behind this work—and how dairy is making a difference every day.
Promotion in Action: June 2026