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Dairy Resource Center


Promotion in Action: April 2024

Learn more about Midwest Dairy’s sales and trust activations, plus discover our leadership grants available to dairy farmers!

Dairy Promotion update magazine front cover. Girl feeding calf a bottle.

Dairy Promotion Update – Spring 2024

Learn about your dairy checkoff’s local promotion efforts, including milk and cereal bars designed to grow trust in dairy. Plus, meet the participants of DEAL…

Front cover of March Promotion in Action email

Promotion in Action: March 2024

Meet Midwest Dairy’s new CEO, Corey Scott, and discover the activations Midwest Dairy completed to grow trust and demand in dairy recently.

Dairy milk graph

Understanding Growth Opportunities: Value-Added Milk

According to Circana‚Äôs latest sales data, the value-added milk segment returned to volume growth the past 12 weeks (+2%), while plant-based alternatives continued to show…

Preview of 2023 scorecard

2023 Midwest Dairy Annual Scorecard

Discover how Midwest Dairy performed against its goals for 2023, including growing trust, increasing sales, and more.

Promotion in Action: February 2024

Midwest Dairy announces its next CEO, plus learn about activations that grew trust and demand in dairy.

Preview of PIA January 2024

Promotion in Action: January 2024

Discover how Midwest Dairy has been hard at work, investing dairy checkoff resources into growing demand and trust in dairy throughout our 10-state region.

8 Ways Cheese Can Help Your Body

Learn about the essential nutrients cheese contains – essential nutrients your body needs!

9 Ways Yogurt Can Help Your Body

Did you know one serving of yogurt contains many of the essential nutrients your body needs? Learn more with our handy infographic!

13 Ways Milk Can Help Your Body

One serving of milk contains many of the essential nutrients your body needs. This includes how calcium can help build and maintain strong bones and…

Preview of the December PIA newsletter

Promotion in Action: December 2023

In the final Promotion in Action email of 2023, discover how Midwest Dairy has been building trust and demand through unique partnerships, such as sponsoring…

Cheese: Understanding Opportunities for Future Growth

Cheese is having an impressive year! Mintel, a leader in consumer research, forecasts cheese sales to exceed the $31 billion mark in 2023. While inflation…