In February 2024, Midwest Dairy partnered with Schnucks to boost incremental sales during their Super Bowl ad campaign, offering double points for purchasing cream cheese.
This promotion was widely shared through a brand spotlight in the Schnucks digital weekly ad and was also promoted via the Schnucks app and email. In addition to the cream cheese offer, Midwest Dairy also sponsored a Spinach Dip recipe incorporating several dairy products to target the Super Bowl audience looking for a watch party treat. The recipe was shared via email to Schnucks email subscribers. Although this campaign did not meet expectations in terms of incremental pounds of milk sold, it reached over 1 million households digitally.
Midwest Dairy plans to partner with Schnucks for National Dairy Month in June, using several new tactics to drive incremental pounds of milk. St. Louis-based Schnucks operates 115 stores in Missouri, Illinois, Indiana, and Wisconsin.