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Sharing dairy with today’s youth

August 2, 2023


1 minute read

Growing trust in dairy with Generation Z (Gen Z) is crucial to the success of the dairy industry. By connecting with the next generation of influential buyers, we ensure the longevity of dairy demand. Discover how Midwest Dairy works with and through a variety of partners to meet Gen Z where they are in unique, engaging ways!

Adopt a Cow

Midwest Dairy enters year five of our partnership with Discover Dairy, bringing the Adopt a Cow program to thousands of students in our 10-state region.

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STEM education soon to be incorporating dairy

Learn how the dairy checkoff is helping high school curriculum writers across the country bring a new approach to growing trust in dairy with students.

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2023 Men’s College World Series

Over 300,000 attendees from across the country traveled to Nebraska for the Men’s College World Series. Learn how Midwest Dairy connected with attendees, including Generation Z, while at the event.

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Chalk talk coaches 2023

Chalk Talk

Midwest Dairy partners with influential thought leaders, such as high school coaches, to share dairy’s sustainable nutrition story with student athletes. Learn how we recently did this at a Chalk Talk hosted by the Chicago Bears, Midwest Dairy, and the Illinois High School Association.

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mshsl farm tour

School Partnerships

Midwest Dairy recently partnered with the Minnesota State High Schools League (MSHSL) to build trust with Generation Z school youth, their parents, and their coaches.

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