Midwest Dairy is the marketing organization for dairy farmers across the Midwest and strives to build awareness and sales of dairy products in various ways. These ways include partnerships, dairy marketing research, engaging healthcare professionals, and sponsoring events. See the latest work done by Midwest Dairy by reading success stories from our dairy checkoff programs.
Wellness warriors are putting dairy farmers on the health map
In 2025, Midwest Dairy launched the Wellness Warriors program to leverage the expertise of credible dietitian thought leaders in engagements designed to build trust in…
How dairy is winning in the digital aisle
The way we shop for groceries has dramatically transformed over the past few decades, and dairy is keeping pace every step of the way. From…
From farm to feed: The online movement changing how consumers see dairy
In today’s digital world, where the average person spends more than six hours a day online, connecting with consumers requires more than just screen time:…
Move over energy drinks: Dairy is the new MVP of college sports
In 2024 and 2025, Midwest Dairy entered a new influential space by partnering with a collegiate athletics conference for the first time. Collegiate athletics has…
Midwest Dairy Accelerator aims to turn fresh ideas into real dairy sales
Midwest Dairy is setting the stage for dairy innovation with the 2025 Midwest Dairy Accelerator program. In partnership with innovation consultancy VentureFuel, this eight-week virtual…
Midwest Dairy Foods Research Center Annual Meeting 2025
The Midwest Dairy Foods Research Center (MDFRC) held its annual meeting July 30–31 in Minneapolis, Minnesota, bringing together Operational Advisory Committee (OAC) members, faculty, students,…
Celebrating dairy youth leaders: Minnesota and Iowa crown this year’s Dairy Princesses
This summer, Minnesota and Iowa celebrated the future of the dairy industry by crowning their 72nd Dairy Princesses during ceremonies at their state fairgrounds. These…
Midwest Dairy hosts ASPEN climate leaders for on-the-farm sustainability experience and roundtable discussion
As part of ASPEN Ideas: Climate Chicago — a leading climate solutions event presented by the ASPEN Institute with the Chicago Climate Corps — Midwest…
Wellness Warrior presents at Minnesota School Nutrition Conference
In 2025, Midwest Dairy introduced the Wellness Warriors program to engage credible health professional thought leaders in building trust in dairy among school nutritionists, WIC…
Midwest Dairy helps celebrate Central Nebraska’s sweetest favorites
This summer, Midwest Dairy sponsored the Taste of Treats Contest, bringing together ice cream lovers across Central Nebraska to celebrate their favorite local shops. Community…
Midwest Dairy engages educators at the Oklahoma Summit
On August 4, Midwest Dairy joined more than 4,000 CareerTech professionals at the 58th Annual Oklahoma Summit, hosted by the Oklahoma Association for Career and…
Dairy’s role in sustainability education expands across Midwest universities
Midwest Dairy is building trust in dairy among Gen Z students by partnering with colleges across the region. Two recent collaborations with the University of…