Midwest Dairy is the marketing organization for dairy farmers across the Midwest and strives to build awareness and sales of dairy products in various ways. These ways include partnerships, dairy marketing research, engaging healthcare professionals, and sponsoring events. See the latest work done by Midwest Dairy by reading success stories from our dairy checkoff programs.
Farm tour with environmental journalists changes attitudes
Midwest Dairy has developed a strong, long-standing partnership with the Illinois Corn Marketing Board through years of collaboration on statewide initiatives, such as Illinois Farm…
Lactose Free at Cub Foods
Midwest Dairy and Cub Foods partnered on a timely campaign this past winter that demonstrates how the right message can connect with today’s consumers and…
Strengthening dairy’s competitive edge through research
The Midwest Dairy Foods Research Center (MDFRC) funds research projects that advance dairy technologies, ingredients, and products through an industry-driven collaborative approach to strengthen the…
Growing trust through STEM: Midwest Dairy’s investment in educators
Midwest Dairy continues to build trust with youth by partnering with the National Science Teachers Association (NSTA) on the Fields of STEM program, which provides educators from…
Turning protein trends into dairy wins across retail stores
Prioritizing protein in everyday eating has become widely mainstream. According to Mintel research, “protein is a major purchase driver within cheese overall: 71.94% of US consumers…
Cub Foods holiday dairy bundling drives results
The holidays are a time for baking, cooking, and gathering around the table, and dairy is at the heart of those traditions. To help make…
Protein powers retail partnerships in January
According to the Hartman Group, protein ranks number one across generations in nutrient importance. Midwest Dairy research has found that 86% of consumers over the…
Building connections and tasting innovation at Central Plains Dairy Expo
The Central Plains Dairy Expo was held March 18-19, 2026, in Sioux Falls, South Dakota, bringing together dairy farmers from across the region, with Midwest…
DEAL Class 4 launches
Midwest Dairy is proud to announce that the fourth class of the Dairy Experience and Agricultural Leadership Program (DEAL) has been selected. The 2026-2027 class…
2026 Dairy Ambassadors announced
In another move toward shaping future dairy champions, Midwest Dairy announces the 2026 Dairy Ambassadors. This group of students will promote the dairy community and support Midwest Dairy’s mission to give…
From Farm to Future: 2026 Annual Meeting
Midwest Dairy’s division and corporate board members recently gathered for the 2026 Annual Meeting. This two-day event, held in Kansas City, Missouri, focused on exploring…
Checkoff-funded science moving dairy forward
For Midwest dairy farmers, every checkoff dollar is an investment in the future of dairy. In 2025, the Midwest Dairy Foods Research Center (MDFRC) delivered…