Midwest Dairy is the marketing organization for dairy farmers across the Midwest and strives to build awareness and sales of dairy products in various ways. These ways include partnerships, dairy marketing research, engaging healthcare professionals, and sponsoring events. See the latest work done by Midwest Dairy by reading success stories from our dairy checkoff programs.
Introducing Dairy Does More
In partnership with Dairy Management Inc (DMI), Midwest Dairy is excited to introduce Dairy Does More, the new national consumer communications platform. DMI officially launched…
Webinar hosted exploring food and beverage trends in 2026
On December 3, Midwest Dairy hosted a webinar with retailers and processors that explored the top 10 food & beverage trends to watch in 2026.…
Checkoff funded research showcased at global summit
Research funded by the Midwest Dairy Foods Research Center (MDFRC) was strongly represented atthe 2026 Global Ingredients Summit, hosted by the American Dairy Products Institute…
Connecting with consumers in Illinois
In Illinois, Midwest Dairy’s partnerships with the University of Illinois Fighting Illini Athletics and Illinois Farm Families demonstrate the power of meeting consumers where they…
Driving dairy sales through the holiday season
Midwest Dairy partnered with both Dierbergs and Hy-Vee to engage consumers through dairy-focused activations in October and December 2025. The campaigns combined in-store promotions, social…
Partnering with processors to drive dairy innovation
Throughout 2025, Midwest Dairy hit the road to meet with processors across our region to learn, explore, and discuss opportunities for collaboration to bring dairy…
Freddy’s Frozen Custard and Steakburgers partnership makes an impact
Midwest Dairy and Freddy’s Frozen Custard and Steakburgers teamed up in 2025 for an impactful partnership. The goal was to collaborate on influencer activations, support…
Winter Dairy Workshop strengthens skills and connections
In December, Midwest Dairy hosted a two-day Winter Dairy Workshop at the La Crescent Area Event Center, bringing together 25 dairy farmers for learning, discussion,…
From Pitch Contest winner to Target shelves
Bakr Cookies is no stranger to Midwest Dairy. After winning The Hatchery’s Pitch Contest presented by Midwest Dairy in 2023, the Chicago-based company has continued…
Protein-packed snack boxes spotlight dairy at Farmer’s Fridge
This fall, Midwest Dairy partnered with Farmer’s Fridge to launch two new snack boxes designed to spotlight dairy as a modern, protein-packed option for busy…
Scooter’s partnership boosts dairy in iced drinks
In 2025, Midwest Dairy launched a new partnership with Scooter’s Coffee, a fast-growing drive-thru brand known for its friendly service, customizable drinks, and focus on…
Seasonal dairy flavors finish strong at Kwik Trip
Midwest Dairy and Kwik Trip/Kwik Star wrapped up their 2025 partnership with two final limited-time offers that kept dairy front and center during the winter…