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Checkoff at Work

Midwest Dairy is the marketing organization for dairy farmers across the Midwest and strives to build awareness and sales of dairy products in various ways. These ways include partnerships, dairy marketing research, engaging healthcare professionals, and sponsoring events. See the latest work done by Midwest Dairy by reading success stories from our dairy checkoff programs.

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The word 'webinar' on a computer screen

Midwest Dairy shares tools for digital success and crisis planning

Midwest Dairy recently hosted two farmer-focused webinars designed to strengthen farm visibility, communication, and crisis readiness. These educational sessions offered practical tools and guidance that…


Close up of cottage cheese with seasoning, carrot sticks, and celery sticks

Back-to-school partnership with Schnucks drives strong dairy sales

Midwest Dairy once again partnered with Schnucks Markets to support their annual back-to-school marketing campaign, helping families discover easy, nutritious meal ideas during one of…


Close up of limited time milk offers from Kwik Trip

Seasonal dairy flavors shine in Kwik Trip’s limited-time offers

Midwest Dairy continued its 2025 partnership with Kwik Trip/Kwik Star by supporting a series of limited-time offers (LTOs) that helped the popular convenience chain reach…


Young child hand feeding dairy cows

Connecting young consumers to dairy: Midwest Dairy hosts influencer farm visits

This fall, Midwest Dairy partnered with five lifestyle influencers across four states to help young consumers see where their milk comes from and meet the…


Group of people sitting at tables listening to a speaker

Farmer stories and dairy innovation shine at pre-FNCE event

Midwest Dairy joined The Dairy Alliance, National Dairy Council, and six other state and regional dairy organizations on Oct. 11 for a special event designed…


Students working on dairy STEM resources

Educators bring dairy-focused STEM learning to classrooms across the country

Midwest Dairy’s Fields of STEM program continues to gain momentum as educators share dairy-focused science lessons with peers across the Midwest and the nation. This…


Children running through turf games

Nebraska Kids Fitness and Nutrition Day helps students learn healthy habits

Midwest Dairy was proud to support the 22nd annual Nebraska Kids Fitness and Nutrition Day, an event hosted by the University of Nebraska at Kearney…


Illinois Farm Families booth at hockey game

Illinois Farm Families take center ice with Chicago Wolves partnership

Midwest Dairy continued its work to build trust in modern farming by participating in the Illinois Farm Families (IFF) Coalition, a partnership that brings together…


Love Dairy. Love Local: June campaigns celebrate farmers and drive sales

June is National Dairy Month—a perfect time to celebrate dairy farm families and the wholesome, nutritious products they provide. Each year, Midwest Dairy leverages this…


Dietetic interns touring dairy farm

Emerging nutrition leaders discover the real story of dairy farming

Midwest Dairy partnered with three University of Minnesota dietetic internship programs to create a new learning experience focused on sustainability and food systems. The combined…


Midwest Dairy Wellness Warrior Haley Miskowiec in front of poster

Midwest Dairy shares timely guidance on school nutrition

Midwest Dairy continued its work to strengthen trust in dairy among school nutrition professionals by sponsoring educational sessions at both the North Dakota and Kansas…


Midwest Dairy Nebraska STEM event

Midwest Dairy brings STEM learning to life with Nebraska educators

Midwest Dairy joined the Nebraska Association of Teachers of Science (NATS) Conference to connect with educators who are inspiring the next generation of STEM learners.…