Midwest Dairy is proud to share highlights from its March 2026 producer update, reflecting a year of strong momentum, meaningful partnerships, and continued investment in the future of dairy across the region. In a message to farmers, CEO Corey Scott emphasized how producer checkoff dollars are being stewarded with transparency and purpose to drive results that matter on and off the farm.
At the center of the update is the release of Midwest Dairy’s 2025 Annual Report, which showcases how checkoff investments strengthened dairy demand, elevated trust, and supported innovation across the organization’s 10‑state region. The report captures key trends shaping consumer behavior—including growing interest in dairy protein and low‑ and lactose‑free options—alongside successful promotions tied to National Dairy Month and back‑to‑school seasons.
The report also highlights several strategic initiatives launched or expanded in 2025. These include the debut of the Wellness Warriors program, designed to build confidence in dairy’s nutritional benefits among health professionals, and ongoing partnerships with Mintel and Circana that help guide data‑driven decision‑making for the dairy community. Additional impact is shown through the work of dairy ambassadors, Undeniably Dairy grant recipients, and new funding opportunities made possible through Midwest Dairy’s partnership with Lasso.
Beyond the annual report, the update shares news on leadership and engagement efforts, including the 2026 Annual Meeting, the announcement of new Dairy Ambassadors, and the launch of the fourth class of the Dairy Experience and Agricultural Leadership (DEAL) program. Midwest Dairy also spotlighted its presence at key industry events, such as the Central Plains Dairy Expo, and retail initiatives that demonstrated dairy’s power during high‑impact seasons, including Price Chopper and Cub Foods.
Together, these efforts reflect Midwest Dairy’s ongoing commitment to supporting farmers, strengthening the dairy industry, and building a resilient future from farm to consumer.
Promotion in Action: March 2026