Promotion in Action – September 2021
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With school back in session and the holidays right around the corner, this time of year presents ample opportunities for Midwest Dairy to bring dairy to life and work on building trust and growing sales.
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Promotion in Action - July 2021
We often talk about the ways Midwest Dairy brings dairy to life through partnerships and projects that focus on building trust and increasing sales. But there’s a whole other level of work that goes on behind the scenes that helps formulate our strategies long before we ever begin working with a retailer or launch a new initiative.
Promotion in Action - August 2021
The end of summer ushers in some of our favorite opportunities for bringing dairy to life – from state fairs and dairy princess programs to the return of in-school programs including Fuel Up to Play 60 and Adopt a Cow.
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Promotion in Action - January 2022
Learn more about the activities Midwest Dairy was involved in by reading our January 2022 Promotion in Action. Included are details about our work with Kroger Health dietitians and Nebraska Husker athletes, our reach on social media in 2021, and what we're doing to kick off 2022.
Promotion in Action - June 2021
As National Dairy Month kicked off this year, COVID-related restrictions began to ease, ushering in opportunities for dairy farmers and the dairy checkoff to return to familiar ways of connecting with consumers at in-person events.