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Understanding Growth Opportunities for Dairy: Online Grocery Shopping


According to Circana, dairy shoppers spend twice as much on average as other shoppers. However, 75% of consumers have concerns about the freshness of food purchased online (source: Online Grocery Shopping Study, Mintel). Midwest Dairy explores what recent proprietary research shows retailers can do to motivate online shoppers in our region to add dairy to their carts.

In this presentation, Midwest Dairy covers the consumer mindset, online grocery shopping forecast, the importance of adding dairy to the consumer cart, the online dairy shoppers journey, barriers and triggers for shopping for dairy online, and several recommendations to encourage online shoppers to add dairy to their carts. You will also learn more about consumer preferences and impulse purchases as well as recommendations such as ways to adapt to changing consumer behaviors.