Dairy Checkoff

Working on behalf dairy farmers, Midwest Dairy works to maximize the investment of every dairy farmer dollar through creative thinking and collaboration with a wide variety of partners.

The Role of Checkoff

Originally formed in 1983 when production was outpacing consumption, the national checkoff program was created to increase demand of dairy foods over time. That vision still holds true as the need for promoting dairy foods and building demand, both domestically and globally, has no end in sight.

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Building Trust and Demand

Midwest Dairy helps fuel dairy demand and build consumer trust by bringing dairy to life. See how investment in dairy promotion works at the local and national levels and discover resources to support dairy in local communities.

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Dairy Research

Understanding what’s important to today’s consumers is key to bringing insights that fuel innovative product development that keeps consumers coming back to the dairy aisle. We also fund a wide variety of research projects to provide solutions to challenges throughout the industry.

Explore Dairy Research

Dairy on the Air Podcast

Dairy on the Air—it’s your podcast for all things dairy! Dairy on the Air is produced by Midwest Dairy and features relevant conversations about issues and trends in the dairy community. Join Midwest Dairy CEO Lucas Lentsch as he talks with dairy farmers, industry experts and others about trends and issues impacting the dairy industry.

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Checkoff Publications

Check out Midwest Dairy’s Annual Report and other publications to read how farmers’ investment in dairy checkoff is generating results when it comes to building trust and sales throughout the region.

See Your Checkoff at Work