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Checkoff at Work

Midwest Dairy is the marketing organization for dairy farmers across the Midwest and strives to build awareness and sales of dairy products in various ways. These ways include partnerships, dairy marketing research, engaging healthcare professionals, and sponsoring events. See the latest work done by Midwest Dairy by reading success stories from our dairy checkoff programs.

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Midwest Dairy staff member at event booth

Midwest Dairy connects with students exploring careers in dairy

Midwest Dairy continued its efforts to build a strong pipeline of future dairy leaders by connecting with students at two key education and career events…


South Dakota Dairy Ambassador with dairy farmer at event

South Dakota Dairy Ambassador couples promotion with research

Vaishali Poswal is a graduate student in the Dairy and Food Science Department at South Dakota State University (SDSU), where she is pursuing a Master…


Illinois Dairy Ambassadors at training

Young dairy leaders building trust and inspiring consumers across the Midwest

Across Illinois and Iowa, a new generation of dairy advocates is stepping up to share the story of dairy farming with energy, passion, and purpose.…


Iowa dairy ambassador playing spinning game with child

Celebrating another successful year for the Dairy Ambassador program

The Dairy Ambassador program is an educational and leadership opportunity for high school and college students passionate about the dairy industry. This program allows individuals…


2024 ambassador photo collage

Midwest Dairy Ambassadors celebrate a successful year of dairy promotion

Midwest Dairy’s Dairy Ambassador program offers an educational leadership opportunity for students passionate about the dairy industry. This year, Dairy Ambassadors represented their respective states…


south dakota dairy ambassador in front of Plinko game

2025 Dairy Ambassador Program applications are open

Midwest Dairy is inviting students interested in dairy to apply to become Dairy Ambassadors in one of five Midwestern states: Illinois, Iowa, Minnesota, Nebraska, and…


princess crown

2024 dairy princess round-up

Midwest Dairy recently crowned two new Dairy Princesses in Iowa and Minnesota. These remarkable young leaders will serve as goodwill ambassadors for the dairy industry over…


Iowa dairy princesses at training event

Young dairy leaders develop communication skills at June event

To kick off June Dairy Month, the Iowa Dairy Princess Program held its annual June Event—a youth dairy communications workshop and dairy princess orientation. Held…


Dr. Erin Cortus discusses manure management with dairy ambassadors

Sustainability is top of mind for consumers, and many have questions about manure management. Since dairy ambassadors share the dairy story with consumers and may…


Collage of Iowa students receiving scholarships.

Midwest Dairy awards 2024-2025 educational scholarships

Midwest Dairy is proud to award scholarships to deserving high school and college students for the 2024-2025 academic year. Recipients were chosen based on their past…


Dairy ambassador answering questions.

Dairy ambassadors learn how to navigate tough questions from consumers

This year, Midwest Dairy is represented by 27 dairy ambassadors from Illinois, Iowa, Minnesota, Nebraska, and South Dakota. The Dairy Ambassador program offers educational and…


Nebraska dairy ambassadors at event.

Dairy Ambassadors sharpen their social media skills

Midwest Dairy would like to welcome the 2024 Dairy Ambassadors, who will be representing dairy farmers in five states: Illinois, Iowa, Minnesota, Nebraska, and South…