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Checkoff at Work

Midwest Dairy is the marketing organization for dairy farmers across the Midwest and strives to build awareness and sales of dairy products in various ways. These ways include partnerships, dairy marketing research, engaging healthcare professionals, and sponsoring events. See the latest work done by Midwest Dairy by reading success stories from our dairy checkoff programs.

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Dr. Erin Cortus discusses manure management with dairy ambassadors

Sustainability is top of mind for consumers, and many have questions about manure management. Since dairy ambassadors share the dairy story with consumers and may…


2024 dairy princess finalists

Finalists named for the 71st Princess Kay of the Milky Way

Nine young women were named as finalists for the 71st Princess Kay of the Milky Way. Minnesota dairy princesses from across the state gathered for the…


Collage of Iowa students receiving scholarships.

Midwest Dairy awards 2024-2025 educational scholarships

Midwest Dairy is proud to award scholarships to deserving high school and college students for the 2024-2025 academic year. Recipients were chosen based on their past…


Dairy ambassador answering questions.

Dairy ambassadors learn how to navigate tough questions from consumers

This year, Midwest Dairy is represented by 27 dairy ambassadors from Illinois, Iowa, Minnesota, Nebraska, and South Dakota. The Dairy Ambassador program offers educational and…


Iowa dairy ambassador playing spinning game with child

Celebrating another successful year for the Dairy Ambassador program

The Dairy Ambassador program is an educational and leadership opportunity for high school and college students passionate about the dairy industry. This program allows individuals…


Nebraska dairy ambassadors at event.

Dairy Ambassadors sharpen their social media skills

Midwest Dairy would like to welcome the 2024 Dairy Ambassadors, who will be representing dairy farmers in five states: Illinois, Iowa, Minnesota, Nebraska, and South…


Headshots of 2024 Illinois Dairy Ambassadors

Good luck to the 2024 Dairy Ambassadors

Midwest Dairy has officially selected participants for the 2024 Dairy Ambassador program for the 2024 year. Over the year, the ambassadors will have the opportunity…


Young dairy leaders get involved this summer

There are many opportunities for young dairy enthusiasts to get involved, especially during the summer months. From volunteering at consumer-facing events to attending conferences, Midwest…


Midwest dairy interns and ambassadors

Youth dairy leaders gather for leadership development opportunities

Providing leadership development opportunities for our young dairy leaders is important to Midwest Dairy. It’s all part of our continued commitment to invest in creating…


On-farm experiences for next-generation leaders

Midwest Dairy is committed to providing leadership and educational opportunities for youth in the dairy industry. Through programs such as the Dairy Ambassador Program and…


Minnesota Dairy Ambassadors 2023

2023 Dairy Ambassadors announced

Midwest Dairy’s Dairy Ambassador Program is an educational and leadership opportunity for students who are passionate about dairy, are enrolled in post-secondary school, and possess…


FFA donated products

Lewiston Altura FFA Chapter raises dairy awareness

Midwest Dairy encourages farmers to engage with local consumers by utilizing Undeniably Dairy (UD) grants. These grants can be used for local promotion efforts to…